Revisioning Public Interest Media

Revisioning Public Interest Media is a four-year Marie Skłodowska-Curie (MSCA) Doctoral Network dedicated to reimagining the role and future of public interest media in a data-driven, platform-dominated environment. RePIM brings together leading European universities, industry partners, and 12 Doctoral Candidates in an interdisciplinary, cross-sectoral training and research programme. The network investigates how public interest media can remain relevant, sustainable, and impactful by transforming how content is produced, packaged, distributed, and supported organisationally and technologically. Through its focus on strategic innovation, organisational change, and media management, RePIM equips its doctoral researchers with advanced analytical and managerial skills to help reshape public interest media across diverse European contexts.

Radical market and societal changes challenge existing business models of public interest media, the content they create, the technical infrastructures they employ for distribution, and the governing structures which regulate and support them. The research and trained Doctoral Candidates (DCs) set out to revise the relevance of public interest media, the conditions required to sustain relevance and the ways in which they are produced, packaged, distributed, and the (infra)structures that support them. RePIM does this through a highly ambitious and advanced focus on key strategic transformations across departments, media players and different European contexts, and the managerial skills required to reconfigure public interest media in a radically changed media ecosystem.