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< Back Public Service Media in the Age of Platforms PSM-AP Public service media (PSM) organizations have to compete with global streaming services (e.g. Netflix and YouTube), for audiences, revenue and talent. They have had to develop new on-demand services and online content that can only be delivered through the online systems owned by global platforms such as Google, Apple and Amazon. The PSM-AP project asks how PSM organisations, and the regulators and policymakers that legislate for and enforce their remits, are adapting to this new platform age, and how their responses might be altering the social and cultural values of PSM and its ability to operate in the public interest. It focuses on television, which remains at the heart of PSM. It asks how the new environment within which PSM organisations are operating might affect the values that underpin the production and distribution of TV programmes by PSM organizations, and the policy debates and regulatory structures that shape the remits and structures within which PSM organizations operate. The project will compare data gathered within and across six countries and 12 PSM organizations: Belgium (RTBF, VRT), Canada (CBC), Denmark (DR, TV 2), Italy (RAI), Poland (TVP), UK (BBC, Channel 4, S4C, ITV, Channel 5). Researchers on this project Catalina Iordache Guest Professor Tim Raats Associate Professor Consortium partners Aarhus University University of Leeds University of Warsaw Aarhus University 1/5 Tags Platforms, Media Policy Previous Next

< Back Rethinking Transparency in Public Service Media: a multidimensional framework for better governance Van den Bulck, H., Horowitz, M., & Raats, T. (2025). Rethinking Transparency in Public Service Media: a multidimensional framework for better governance. Frontiers in Communication , 10. https://doi.org/10.3389/fcomm.2025.1569363 Transparency has become a cornerstone of public service media (PSM) governance yet it remains inconsistently understood and applied. Increased scrutiny from various stakeholders has resulted in a need for actionable and meaningful transparency. Scholarly evidence highlights transparency’s benefits and risks, including potential misuse, as illustrated with current examples from Finnish PSM organization Yle and tVRT in Flanders (Belgium). This brief provides a multidimensional framework for actionable transparency efforts that allow PSM to move beyond ad hoc, reactive and partial approaches by elaborating key dimensions of transparency about what, when, how, by whom and to whom, transparency is required. Recommendations include fostering transparency practices that are meaningful and resistant to weaponization and politicization, developing participatory governance models, and leveraging transparency as a tool for organizational resilience. Public Service Media Previous Read the article Next

< Back We're in this together: a multi-stakeholder approach for news recommenders Smets, A., Hendrickx, J., & Ballon, P. (2022). We're in this together: a multi-stakeholder approach for news recommenders. Digital Journalism , 10 (10), 1813-1831. https://doi.org/10.1080/21670811.2021.2024079 News recommenders are attracting widespread interest in scholarly work. The current research paradigm, however, holds a narrow (mostly user-centered) perspective on the recommendation task. This makes it difficult to understand that their design is in fact the result of a negotiation process among multiple actors involved, such as editors, business executives, technologists and users. To remedy this, a multi-stakeholder recommendation paradigm has been suggested among recommender systems scholars. This work sets out to explore to what extent this paradigm is applicable to the particular context of news recommenders. We conducted 11 interviews with professionals from three leading media companies in Flanders (Belgium) and find that the development of news recommenders is indeed characterized by a negotiation process among multiple stakeholders. However, our results show that the initial multi-stakeholder framework is not adequately accommodating some of our findings, such as the existence of preconditions, the role of product owners, and the indirect involvement of particular stakeholders. Based on our analysis, we suggest an elaborated framework for multi-stakeholder news recommenders that can contribute to scholarship by providing a multi-sided perspective towards the understanding of news recommenders. Recommender Systems, Newsmedia, Stakeholders Previous Read the article Next

< Back New report of the Fair MusE project 1 Nov 2024 New report "From Value Networks for Recorded Music to Music Ecosystem" The latest report from the Fair MusE Project - "From Value Networks for Recorded Music to Music Ecosystem" - dives deep into how Music Streaming Services (MSS) and User-Generated Content (UGC) platforms are reshaping the music industry’s value landscape. This shift in the industry is about more than just a digital transformation; it's fundamentally changing how power, access, and revenue flow through the music ecosystem. A New Layer of Gatekeeping With the rise of MSS platforms like Spotify and UGC platforms like YouTube, traditional routes for accessing and promoting music have been redefined. These platforms now serve as powerful gatekeepers, determining which artists and tracks gain visibility. This influence reshapes who has control over exposure and, ultimately, success. Rather than simply distributing music, these platforms filter content through algorithms, strategically showcasing certain songs while others remain hidden, based on complex calculations that prioritize user engagement and platform profits. Navigating and negotiating the new landscape Despite the power of these platforms, traditional stakeholders, particularly major record labels, are finding ways to adapt. Labels are leveraging their vast artist rosters and music catalogues to secure valuable partnerships with MSS and UGC platforms. By doing so, they maintain a degree of influence over what listeners see and hear, reinforcing the competitive dynamics in the industry. The relationships between labels and streaming platforms can be seen as a balancing act, as both sides negotiate control, exposure, and revenue shares. A shift from value networks to a music ecosystem Approaching the music industry as an interconnected ecosystem reveals the complex interdependence between streaming and UGC platforms, labels, artists, and audiences. This ecosystem perspective helps contextualize the ongoing evolution, but it also exposes fairness concerns. For example, algorithmic curation tends to spotlight content from major labels, reinforcing their dominance. The current payout models on platforms like Spotify and YouTube often favor big players, leaving smaller artists and independent labels in a more precarious position. ➜ Full Report If these insights spark your interest, the Fair MusE report also has a systematic review of academic literature on music streaming including case studies on both Spotify and YouTube. For the full tracklist of findings and analysis, check out the complete Fair MusE report: https://fairmuse.eu/wp-content/uploads/2024/10/D3.1_Value-Networks.pdf Previous Next

< Back Hanne Vandenbroucke PhD Researcher hanne.vandenbroucke@vub.be Hanne Vandenbroucke joined imec-SMIT-VUB in May 2023 as a PhD- researcher on the topic of recommender algorithms and news personalization in the Flemish news media industry. She followed a unique Bachelor’s trajectory combining Languages and Linguistics with Communication Sciences at KU Leuven. I have completed the Master’s degree in Communication Sciences cum laude at KU Leuven and extended this master with an extra semester abroad at Universidad Camilo José Cela in Madrid. After graduating Hanne gained experience working as a marketing manager in the field of digital education. Visit my research profile

< Back People, personalisation, prominence: A framework for analysing the PSM shift to digital portals and interrogating universality across contexts Iordache, C. et al. (2024). People, personalisation, prominence: A framework for analysing the PSM shift to digital portals and interrogating universality across contexts. International Journal of Cultural Studies. https://doi.org/10.1177/13678779241296556 In the context of enhanced platformisation, Public Service Media (PSM) are once again forced to rethink the ways in which they achieve core public values. To this end, PSM have been prioritising the development of their own video-on-demand portals. To contribute to ongoing research, we propose a theoretical framework that can be applied by future PSM work, based on the operationalisation of platformisation in PSM policy documents and strategy. We identify the shared priorities across ten media organisations in seven media markets: Belgium—Flanders and Wallonia-Brussels, Canada, Denmark, Italy, Poland, and the UK. The study is based on the qualitative analysis of 61 documents, outlining the PSM remit and how they report and present themselves to governments, collaborators, and audiences, contextualised by ongoing national and regional debates. Findings confirm that the framework of people, personalisation, and prominence can serve as a useful theoretical basis for understanding and interrogating universality across contexts. Public Service Media Previous Read the article Next

< Back Our presentations at ECREA 1 Oct 2024 The SRP team presented their work at the ECREA 2024 Conference The 10th edition of the European Communication Research and Education Association Conference (ECREA) took place on 24-27 September 2024 in Ljubljana, Slovenia. The VUB’s Communication Sciences department had a large delegation of over 25 researchers at the conference, including several SRP team members. On Wednesday 25 September, Tim Raats presented a paper entitled ‘ Ensuring visibility of European public service media. An analysis of policy, industry and academic views on prominence measures in Belgium ’, as part of the session ‘Public service and the public interest in European Media’, in the Communication, Law and Policy section. The presentation was based on research conducted together with SRP colleagues Adelaida Afilipoaie and Pieter Van der Elst . On Thursday 26 September, Catalina Iordache presented research conducted together with Catherine Johnson (University of Leeds) on ‘ Balancing the scales between public service algorithms and editorial curation , the cases of BBC and VRT. The presentation was part of pre-constituted panel on ‘Comparative approaches to public service media disruption: The transformation of values, norms and prevailing structures in the age of platforms’, hosted by the Public Service Media in the Age of Platforms ( PSM-AP ) project. And on the final day of the conference, Friday 27 September, Noëmie Forest presented the paper ‘What will we be streaming tonight? And why? An analysis of motivations for VOD consumption in Belgium’, co-authored with Isabelle Puskas, Wendy Van den Broeck and Tim Raats. The presentation was part of the session on Audiovisualities and Audiences, in the section Audience and Reception Studies. Tim Raats and Catalina Iordache also presented their ongoing work on assessing discoverability and prominence on VOD services as part of the roundtable ‘ Re-conceptualising the television 'text' for the platform age: textual analysis, texts and interfaces ’, organised in the Television Studies section. As part of the business meetings, Catalina Iordache and Tim Raats have also be re-elected as vice-chairs of their respective sessions Media Industries and Cultural Production and Communication, Law and Policy . Previous Next

< Back The platformization of Public Service Media. A comparative analysis of five BVOD services in Western and Northern Europe Iordache, C., & Raats, T. (2023). The platformization of Public Service Media. A comparative analysis of five BVOD services in Western and Northern Europe. International Journal of Media and Cultural Politics , 19 (1), 3-22. https://doi.org/10.1386/macp_00070_1 Recent developments in the media industries have signalled the need for public service media (PSM) organizations to reposition themselves in order to reach audiences, and also secure financial sustainability and programming rights. In repositioning themselves, PSM have increasingly embraced some of the core characteristics of platforms by developing a central video-on-demand (VOD) service as portal to PSM services, investing in exclusive content and using data to create richer user experiences and gain insights into audience practices. However, this ‘platformization’ process comes with both challenges and opportunities to reach the public service remit. This article conducts an analysis of the on-demand portals of PSM, to uncover how platformization is reshaping the PSM core remit and values, and how these are transposed in online services and offerings. The research employs a comparative case study analysis of five VOD services of PSM in Western and Northern Europe: Belgium-Flanders (VRT.NU), BelgiumWallonia (RTBF Auvio), Finland (Yle Areena), Ireland (RTÉ Player) and Norway (NRK TV). The results discuss three main categories: interfaces and features, strategies for catalogue and content curation, and tools for discoverability and prominence. Platforms, Public Service Media Previous Read the article Next

< Back Our work-in-progress at DBWRS 2023 18 Dec 2023 Explore our work-in-progress presentations at DBWRS2023 Last week our team attended the first edition of the Dutch-Belgian Workshop on Recommender Systems. DBWRS 2023 proved to be a dynamic event for the exchange of ideas, insights, and ongoing research. Among the highlights were the six compelling work-in-progress posters presented by our researchers. In this blog post, we are excited to share a glimpse into these projects, providing a brief overview of the groundbreaking work our team is currently undertaking. 1. What Will We Be Streaming Tonight? And Why? This project delves into the fascinating world of streaming preferences. The Living Lab project explores the affordances that influence users' choices in content consumption. From binge-worthy series to thought-provoking documentaries, we're unraveling the intricate tapestry of streaming behaviors. 2. Newsroom Realities: An Exploration of Changing Dynamics in News Organizations in Relation to Recommender Systems In a rapidly evolving media landscape, Hanne's PhD-journey investigates the impact of implementing recommender systems on newsroom dynamics. How do different stakeholders wihtin news organizations look at the potential opportunities and risks of recommendations and personalization? 3. Assessing the Potential of Large Language Models for Personalized Explainable Recommendations in Media Large language models have revolutionized natural language processing. In his PhD, Ulysse will explore their potential for personalized and explainable recommendations in the media domain. Uncover the methodologies and insights that pave the way for a more transparent and user-centric recommender system. 4. Intention and Behavior: A Systematic Review of Literature on Users Preferences in Recommendation Systems Understanding users is at the heart of designing effective recommendation systems. Through an systematic literature review, Dongxiao sheds light on the intricate interplay between user intentions and actual behavior. 5. Discovering the Rhythm: The Impact of Online Platform Recommender Systems on Music Discoverability Music is a universal language, and our researchers in the FairMuse project are exploring how online platform recommender systems influence the discoverability of music. From algorithmic playlists to tailored suggestions, we're uncovering the rhythm that shapes users' musical exploration. 6. Gatekeeping in the Digital Age: Newsroom Resistance to News Personalization As news personalization becomes more prevalent, Aina investigates the resistance to recommender systems in newsrooms in Spain as a part of the Algepi-project . These work-in-progress posters showcase the diversity and depth of ongoing research of the SRP Media team. Together, we navigate the ever-changing landscape of recommender systems, digital platforms and streaming services. Previous Next

< Back Piecing the puzzle of VOD offerings: A comparison of eight US and local services in Flanders Iordache, C., Raats, T., Pakvis, M., & Asmar, A. (2023). Piecing the puzzle of VOD offerings: A comparison of eight US and local services in Flanders. Journal of Digital Media and Policy , 14 (3), 357 - 376. https://doi.org/10.1386/jdmp_00134_1 The study conducts a catalogue analysis that zooms in on the small market of Flanders (Belgium), and the content strategies of the eight most popular local and US-based players in the market. Through the comparative analysis, we investigate three main directions. First, we analyse the similarities and differences in the catalogue offerings of US and local video-on-demand (VoD) services. Second, we delve into the strategies of local players as they compete with US streamers and other legacy players. Third, we analyse the share and the characteristics of the Flemish titles on offer. The data was collected in the spring of 2022 and consists of 13,500 title entries. The findings point to a set of complex market dynamics. Local services and US-based players are competing and collaborating to create a jigsaw puzzle of on-demand offerings, through various strategies of complacency, resistance, differentiation and diversification/mimicry. Platforms Previous Read the article Next

< Back Diversity in VOD services: Seminar highlights from Madrid 28 Oct 2024 Throwback on the international seminar on diversity and VOD services Tim Raats and Catalina Iordache participated in the international seminar on diversity and Video-on-Demand (VOD) services in Madrid, hosted by the Diversidad Audiovisual research group at University Carlos III Madrid. This event brought together scholars, industry experts, and policymakers to discuss the challenges and opportunities for promoting diverse content in the increasingly globalized VOD landscape. Tim Raats contributed to the discussion on quotas for European works, presenting on October 24 during a panel focused on promoting European and Spanish content. His talk examined the importance of quota regulations and content prominence to ensure visibility for European productions, underscoring how these measures can support local cultural diversity on international streaming platforms. Catalina Iordache also presented on the same day, addressing the financial impact of foreign streaming platforms on European fiction series. Speaking in a panel on investment and financing of European works, she shared insights into how international players like Netflix and Amazon Prime are contributing to and reshaping the European audiovisual ecosystem by funding local productions. The seminar recordings and a full list of panels are available on the Diversidad Audiovisual website , offering a wealth of information on the dynamics of diversity in the digital streaming era. Previous Next

< Back AI Summer School 2025 21 Jul 2025 Aina's recap of the AI Summer School at KU Leuven Aina Errando started the summer of 2025 with the AI Summer School at KU Leuven , organised by the Centre for IT & IP Law (CiTiP). As a PhD researcher within the ALGEPI project, she was selected to join the 5th edition of this summer school. The programme brought together an interdisciplinary and international cohort of researchers, legal scholars, and professionals to explore some of the most pressing regulatory and ethical challenges in the field of artificial intelligence (AI). Over two intensive weeks , participants engaged with a broad spectrum of topics, including: The EU AI Act, Digital Services Act (DSA), and Digital Markets Act (DMA) The Council of Europe’s Framework Convention on AI, Human Rights, Democracy and the Rule of Law The OECD AI Principles and UNESCO’s Recommendation on the Ethics of AI Critical discussions on AI auditing, transparency, fairness, and accountability The sessions were led by renowned scholars and practitioners , and their contributions created an intellectually rich and challenging environment that encouraged participants to critically reflect on the intersections between law, ethics, and AI innovation . During the programme, Aina had the opportunity to present her work-in-progress titled “Regulating the News(rooms): Between AI Policies and Editorial Realities in Europe” , developed as part of the ALGEPI project . Furthermore, one of the programme’s highlights was a gamified group challenge , where participants were assigned roles in a fictional regulatory debate. Aina and her team were tasked with unconditionally defending regulatory sandboxes under the AI Act. The AI Summer School came at a particularly relevant time, as institutions across Europe are working on implementing the AI Act, as well as other digital regulations and policies. The programme offered an opportunity to gain practical insights into how regulation is interpreted, contested, and applied across different sectors and jurisdictions. Previous Next